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Vulcanite’s Sustainable Competitive Advantage includes a number of elements, which are:
- The ability to provide innovative flexible engineered solutions specifically developed for a clients’ project needs, rather than existing generic products.
- The internationally recognised expertise for the provision of innovative engineering solutions that resides in the company
- The strategic market positioning built by Grahame Hutchinson over many years has identified Vulcanite as a company with a global vision and the ability to deliver global solutions.
- Commitment to the development of the Vulcanite family in terms of training, expertise and career paths
- The global vision of the owners in building a business infrastructure that will ensure the continuity of Vulcanite whilst facilitating their succession plans.
- Commitment to continual strategic planning and the formation of an Advisory Board to capitalise on external expertise in setting future direction
- The vision and entrepreneurial spirit of Grahame Hutchinson that has repositioned the company from a manufacturer of rubber products to one that provides flexible engineering solutions.
- Being comfortable in the knowledge that in the future, Vulcanite will be a company trading on its intellectual property not in manufactured products – embracing the fact that we are truly operating in the knowledge economy.
- Building of client confidence through long term relationships built on quality customer service
Supporting the company’s competitive advantage are fundamental commitments to a “triple bottom line” approach to doing business as Vulcanite’s concentrates on delivering social and environmental results as well as financial results. | 
